Marketing Tips + Trends + Useful Stuff
Using Podcasts as a Marketing Tool
Podcasts! Everyone has one these days it seems. But did you know they can help you reach your audience? Here at MCM, we started The Premise Podcast as a marketing tool for The San Diego Writers Festival, and it's going great! So, we thought we'd share some details...
What Makes a Professional Looking Website
Because your website is often your audience’s first point of contact with you, you need it to reflect your very best self. So, below are a few standards to consider when making a professional looking website.
What Does a Copywriter Do and Why Do You Need One?
The number one reason people hire copywriters besides for their expertise, is that it saves them precious time. Time really is money, and crafting hundreds of words, doing market research to find your target audience, editing everything to fit the platform and conventions necessary, all while including important keywords, takes a lot of your time.
Six Essential Book Cover Elements
All of these book cover elements send a message to our brains that the book will be good or bad, simply based on a quick glance. Do we even have to repeat the old adage? We all know books are literally judged by their covers.
Reader Reviews
We publish a weekly blog with marketing strategies, contests, checklists, insider secrets, and more. Here’s what readers are saying.
“Reading Jeniffer Thompson’s Author Branding Updates is like having a friend inside the marketing business telling it to you straight. Every issue is packed with practical strategies, key resources, and professional advice for authors and entrepreneurs of all experience levels. I learn something new in every issue!”
“Wow. Enjoyed reading these tips on simpler and varied content. It made me think more about what I post. I am putting together a chapbook of posts I wrote on coping in the year of the pandemic. I will use some of your ideas to promote it.”