by MCM Team | Aug 26, 2026 | Author Marketing Tips, Author Services, SEO
There are several possible tactics you can try to give a boost to your book marketing power throughout your long-term marketing strategy, but some of them rely on opportunity. In this post we’ll discuss some effective active book marketing strategies that rely on...
by MCM Team | Jul 29, 2026 | Author Marketing Tips, Author Services
Book metadata matters so much because it’s more than just a required part of your publishing details. Metadata is the key to your book’s discoverability and it can have a bigger influence on purchasing decisions than you may realize. Your Core Metadata: Even Small...
by MCM Team | Jul 15, 2026 | Author Branding, Author Marketing Tips, Author Services
Your author bio matters more than you may think. A professional bio isn’t just a list of facts or a summary of your experience. It’s actually an essential marketing asset that boosts your discoverablility and builds trust with your audience. Your bio can...
by Lilli Kendle | Jun 3, 2026 | Author Marketing Tips, Author Services, Copywriting
These common book description mistakes usually happen due to a misunderstanding of the purpose of a book description (also known as back cover copy, and mistakenly called a blurb). It’s one of those things that those new to the world of self-publishing often...
by MCM Team | May 20, 2026 | Author Marketing Tips, Author Services, Website Design
Because building a website can be a lot of work, it’s best to know some things before you start the process so you’ll be better prepared and things will go smoothly. This author website checklist will help you get your website right, whether you choose to go simple or...
by MCM Team | Apr 8, 2026 | Author Services, Book Cover Design
This past week, many news outlets were writing about JD Vance’s latest memoir. But it wasn’t the kind of attention most authors want. Why? Well, in case you missed it, his book, which focuses on his return to faith and conversion to Catholicism, featured a...
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