Marketing Tips + Trends + Useful Stuff
Why Book Metadata Matters So Much
Book metadata matters so much because it’s more than just a required part of your publishing details. Metadata is the key to your book’s discoverability and it can have a bigger influence on purchasing decisions than you may realize. Your Core Metadata: Even Small...
Your Author Bio Matters More Than You Think: 3 Big Reasons to Perfect it and Keep it Consistent
Your author bio matters more than you may think. A professional bio isn't just a list of facts or a summary of your experience. It’s actually an essential marketing asset that boosts your discoverablility and builds trust with your audience. Your bio can even...
6 Foundational Book Marketing Essentials
Before you ever publish your book, there are some book marketing essentials you'll need have dialed in if you want to give it the best chance at success. We’re not talking about running ads, or using your social media savvy. We’re talking about what you need to do...
Author Newsletters: Creativity and Consistency are Key
It seems everyone has a newsletter these days, right? And author newsletters are becoming even more popular because they can be used in so many ways. From monetizing your work to promoting your books and building your author platform, newsletters are a valuable tool...
5 Common Book Description Mistakes to Avoid
These common book description mistakes usually happen due to a misunderstanding of the purpose of a book description (also known as back cover copy, and mistakenly called a blurb). It's one of those things that those new to the world of self-publishing often learn...
An Author Website Checklist: Some Tips for Getting it Right
Because building a website can be a lot of work, it’s best to know some things before you start the process so you’ll be better prepared and things will go smoothly. This author website checklist will help you get your website right, whether you choose to go simple or...
Reader Magnet Ideas for Growing Your Author Email List
In our blog on growing your author email list, we mentioned reader magnets as a way to build your list but we didn’t give you any reader magnet ideas to start you off. So, we’d like to correct that and cover some ways you can entice readers to sign up for your email...
Choosing a Book Title: How to Do it With Focus
We all know that a book’s title is important. Titles carry a lot of weight and can make or break your book sales. But choosing a book title can often turn into a rabbithole of research and overthinking, or worse, it can be done on a whim and you end up sticking with a...
Avoiding Book Cover Blunders and Dealing with Unexpected Outcomes
This past week, many news outlets were writing about JD Vance's latest memoir. But it wasn’t the kind of attention most authors want. Why? Well, in case you missed it, his book, which focuses on his return to faith and conversion to Catholicism, featured a Methodist...
How to Build Your Reader Audience Through Authenticity and Connection
If you’re wondering how you can build your reader audience in a world of increasing competition, algorithmic uncertainty and the growing presence of AI, you’re not alone. The thing is, there is no one magic trick to give you an advantage in the ever-shifting...
5 Things to Include on a Memoir Author’s Website
Although every writer needs to build a sense of trust with their audience, a memoir author’s website needs to build a sense of trust in who you are and your story because that story is centered on you. It needs to create a sense of intimacy to build connection and...
How to Write an Attention-Grabbing Book Description
An attention-grabbing book description compels readers to buy your book. But how do you write one? Well, luckily there’s a formula for that! Below, I’ll cover what you need to include (or not include), how it should be structured and how the words you chose can make a...
Reader Reviews
We publish a weekly blog with marketing strategies, contests, checklists, insider secrets, and more. Here’s what readers are saying.
“Reading Jeniffer Thompson’s Author Branding Updates is like having a friend inside the marketing business telling it to you straight. Every issue is packed with practical strategies, key resources, and professional advice for authors and entrepreneurs of all experience levels. I learn something new in every issue!”
“Wow. Enjoyed reading these tips on simpler and varied content. It made me think more about what I post. I am putting together a chapbook of posts I wrote on coping in the year of the pandemic. I will use some of your ideas to promote it.”