Marketing Tips + Trends + Useful Stuff
Important Book Cover Conventions to Follow
Good book cover design isn’t just about a nice looking image. It’s necessary to follow conventions so that your book looks professional and fits within its genre. When you’re missing any of the below you’ll find yourself with a book cover that screams,...
Does Your Cover Design Fit Your Genre?
Did you know there are book cover design conventions you need to follow to fit squarely in your genre? If not, maybe you’ve noticed certain genres tend to have a certain look? And ideally, you can determine the genre, just by glancing at the cover. Right? Well, read...
Good Book Cover Design: A Marketing Powerhouse
Your book cover design is the first thing potential readers notice when they spot your book, and it’s meant to be that way. That’s why it needs to be good! And good book cover design requires a few things you may not have thought of without consulting a professional...
Beyond Book Cover Design: Your Book’s Interior
It’s not just your book cover design that needs to be professional and polished. Your book interior design needs the same treatment. Printing and distribution services like Ingram even require you book to fit certain standards so you want to get it right. Here are the...
Powerful Author Websites for Savvy Authors
Professional looking author websites all have some things in common, as different as they may be. A powerful author website will have a strong brand reflected in the design…
Must-Have Author Website Strategies
Much of what goes into making a great website happens in the building and planning phases. But maintaining a website and building it up is equally important. Below are some must have author website strategies to use in the planning stage and beyond. Your Domain Name...
How to Have the Best Author Website
If you really want to have the best author website possible, there are few things you’ll need to do to achieve that goal. There are certain elements you should have no matter if you hire a professional or go it on your own from a template. But if we’re being honest,...
4 Reasons You Need an Author Website
If you don’t have a Wikipedia page, a huge social following or a lot of press—in other words, if you’re not already well-known—YOU need an author website too.
Three Things Every Author Website Needs
Author websites can be about more than just your book, or yourself. Because many authors are creative in other ways, and often thought leaders and entrepreneurs, they can truly contain everything but the kitchen sink. But there are three things that are essential...
Fun Things to Add to Your Author Website
Your author website is all about YOU and your book, and needs to contain certain essential elements to be the most effective, but it can also be fun. Especially if you’re a children’s book author, humor writer, or being not so totally serious is part of your brand. ...
Four Author Website Features That Convert Traffic to Book Sales
Besides your book cover, your author website is the next most important marketing tool for selling your book. But if you already have a website and aren’t selling many books compared to the traffic your getting, you may need these four author website features for...
Build Your Platform with A Powerful Author Website
Once again, we’re here telling you it’s crucial to have an author website. It’s the foundation of your platform, really. And if you want to build your platform a powerful author website is your best tool. Below are four ways to make your website work wonders for...
Reader Reviews
We publish a weekly blog with marketing strategies, contests, checklists, insider secrets, and more. Here’s what readers are saying.
“Reading Jeniffer Thompson’s Author Branding Updates is like having a friend inside the marketing business telling it to you straight. Every issue is packed with practical strategies, key resources, and professional advice for authors and entrepreneurs of all experience levels. I learn something new in every issue!”
“Wow. Enjoyed reading these tips on simpler and varied content. It made me think more about what I post. I am putting together a chapbook of posts I wrote on coping in the year of the pandemic. I will use some of your ideas to promote it.”