Marketing Tips + Trends + Useful Stuff
An Author’s Guide to SEO Strategy
In our last post, An Easy Guide to SEO for Authors, we covered what SEO is and why it’s important. This was to help you understand it better before moving on to the next step: SEO strategy. This author's guide to SEO strategy will cover how to form an SEO strategy...
An Easy Guide to SEO for Authors
SEO is a set of actions and strategies that increase the chances of content being found online. Meaning, your content will appear in search results.
Do Website Design Trends Matter for Authors?
Okay, so maybe you’re still wondering why website design trends matter for authors that already have a good website? Or perhaps you’re not seeing how these trends can affect you?
Why Content Structure Matters for SEO
Ah, the mysterious workings of algorithms…What the experts do know, by studying how these algorithms behave, is that content structure matters for SEO.
Buy Now Buttons Boost Book Sales!
In order to boost book sales, you need to make it as easy as possible to buy your book. And what’s easier than clicking a button?
What Makes a Good Book Cover?
What makes a good book cover? Well, in this case it’s not arbitrary. Good has less to do with personal taste and more to do with getting it right.
The Book Cover Design Process
When you hire someone to do your book cover design there’s a process involved to ensure you get the best book cover possible.
What Your Back Book Cover Design Needs
When it comes to book cover design, every detail is important. The back cover of your book shouldn’t be overlooked.
Is it Time for a Book Cover Design Do-over?
Since your book cover is its biggest marketing tool, getting it right is important. But sometimes things happen.
eBook Cover Design: The Details
eBook cover design is a thing! Yes, your eBook needs a virtual cover that’s just as good as your printed book, but it’s a bit of a different process and there are extra things to consider. Below are the details you need to know. Yes, eBook Cover Design is More...
Important Book Cover Conventions to Follow
Good book cover design isn’t just about a nice looking image. It’s necessary to follow conventions so that your book looks professional and fits within its genre. When you’re missing any of the below you’ll find yourself with a book cover that screams,...
Does Your Cover Design Fit Your Genre?
Did you know there are book cover design conventions you need to follow to fit squarely in your genre? If not, maybe you’ve noticed certain genres tend to have a certain look? And ideally, you can determine the genre, just by glancing at the cover. Right? Well, read...
Reader Reviews
We publish a weekly blog with marketing strategies, contests, checklists, insider secrets, and more. Here’s what readers are saying.
“Reading Jeniffer Thompson’s Author Branding Updates is like having a friend inside the marketing business telling it to you straight. Every issue is packed with practical strategies, key resources, and professional advice for authors and entrepreneurs of all experience levels. I learn something new in every issue!”
“Wow. Enjoyed reading these tips on simpler and varied content. It made me think more about what I post. I am putting together a chapbook of posts I wrote on coping in the year of the pandemic. I will use some of your ideas to promote it.”