by Lilli Kendle | Jun 28, 2023 | Author Marketing Tips, Copywriting, SEO
You already know you need content for your website, and that it needs to be high quality. But did you know your content structure matters for your SEO strategy? Especially now that search engine algorithms are shifting to scanning content more like humans. In SEO...
by Lilli Kendle | Sep 28, 2022 | Author Marketing Tips, Author Services, Book Cover Design, Copywriting
Your book description is one of the most important tools for selling your book, besides the cover itself. So, it shouldn’t be an afterthought. When the time comes to write your back cover copy, or book description, you may think that as the author, you’re best...
by Lilli Kendle | May 19, 2022 | Author Services, Copywriting
Copywriting is everywhere but it can seem like a mysterious craft. So I thought I’d explain the process I use when copywriting for authors. Because when something is mysterious it can either be daunting, or undervalued. But below I explain what goes on behind the...
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