We’re always promoting creating new content for your website. This is because fresh website content is what keeps it relevant by search engine standards. It’s part of following through with an SEO strategy to make your website discoverable. But we know creating new content can be a struggle sometimes. What type of content should you create? How do you find the time?
Well, below we’ll tell you how you can create fresh website content even when you’re out of ideas and time!
Maintaining Fresh Website Content Doesn’t Require Reinventing the Wheel
The good news is that you don’t have to reinvent the wheel every time you create fresh website content. Whether you’re out of time one week, or you struggle with ideas for fresh blog content, it doesn’t mean you have to just neglect your website. Because neglecting your website for too long, or consistently is not good for SEO.
Instead, you can try these methods for keeping content on your website fresh. These tactics are especially good at saving the time it takes to create new content.
Old Blogs Can Be Updated and Refreshed to Save Time
If you have a decent archive of blog posts already(or just a few that are old and dated), go through them and pick one—even at random. What is the topic and intent of that post? Are there new useful keywords and phrases that can replace the old ones? Do that! Do the same with the metadata and title.
Now update old information and/or add new insights and information. You can also add or replace the images. Content doesn’t have to be brand new to act as fresh website content to search engines!
This is good practice and it can just save you time when you’re in a pinch. So when you’re out of ideas, see if this tactic will work for you.
Add Fresh Website Content By Updating Your Bio and About Pages
Updating your bio isn’t just helpful for maintaining fresh website content, it’s also important for your brand. Now, you won’t be doing this as often as you’d refresh old blogs, but checking in once a year is ideal.
Things change! Have you written a new book? Has your company grown, or your mission shifted? Tell the world about it by updating the information on these web pages!
Don’t forget to add awards and accomplishments. It’s totally okay to brag a bit.
Refresh Those Images
Along with your bio and About Pages, you should always keep your headshots up to date. Get new headshots taken and replace them on your website. You can also change up your book images or add new ones for your new book. This counts as fresh website content!
Do the same for your whole team, if you have one. The same can be done with all images on your website. Are there old stock photos that could be replaced with better and more contemporary imagery, or your own quality photos? Go ahead and replace them! Don’t forget to name them properly, or add the metadata.
Maintaining Fresh Website Content Requires a Bit of Creativity
Updating and refreshing old content is a great way of maintaining fresh website content as part of your SEO strategy, but it can’t be the only thing you do. We understand that sometimes it’s hard to come up with new ideas! Of course, having a content strategy helps. When everything is mapped out in the first place, your ideas are already there. But sometimes, you DO need ideas and you’re drawing a blank. In that case, these strategies will help.
When Your Run Out of Your Own Ideas, Check Out Your Peers
Knowing your competition is part of understanding your audience and therefore, part of creating your SEO strategy. Use this same approach with content creation. Read blogs and articles in your industry. Check out what your competition has to say. What are the topics your influencers are discussing? Glean information from these sources to get ideas for fresh website content!
Now, what is your take on the subject? Do you have something to add or contrast? Can you dive a little deeper? Is there some small part of that topic you can really hone in on or expand?
There should be! Now share your perspective on that topic or add your valuable information.
It’s also really helpful to set Google alerts and to follow topics so you have a constant stream of inspiration to access.
Expand Your Topics and Content Type for Truly Fresh Website Content Ideas
Creating fresh website content by giving your take on things others are talking about isn’t the only way to replenish your creativity. You can also expand your idea of what types of content you can create. If your blogs are mostly inspirational or opinion pieces, maybe write some how-to or informational blogs about your area of expertise. If you write how-to and informational blogs, let your brain take a break and write an inspirational blog or opinion piece.
You can:
- Comment on your industry, or the state of books in your genre
- Write book reviews
- Review a movie adaptation, or a movie relevant to your genre or industry
- If you blog about books, write a blog on your process
- Tell the world how you got into what it is you do
- Inspire others with your passion and your story
- Write down a list of topics, cut them out individually, through them in a bowl and pick one
You get the idea. Sometimes inspiration doesn’t come to you and you have to go out and find it. By using the above tactics, you can ignite a spark, or a lightbulb may turn on. When things seem static, outside stimulation can get things moving. Besides, mixing up content type and focus should be part of your SEO strategy anyway.
In general, it’s just about staying motivated and keeping to a steady routine when it comes to creating and maintaining fresh website content. Do regular website maintenance, and be willing to try new ideas and stay passionate and inspired. Create your SEO strategy and stick with it.
But for the times when you’re finding yourself out of time or ideas, these tactics can save you from getting stuck and letting your website stagnate.
If you need help with your website maintenance and content creation, or even if it needs an update or total redesign, we’re here to help!
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