Marketing Tips + Trends + Useful Stuff
Engaging Your Audience on Social Media
You may have noticed how the social media landscape is changing in the past few years. Doesn’t there seem to be less engagement on your posts and less posting by others that aren’t influencers, or just plain ads?
Preparing Your Manuscript for Editing
The type of editor you’ll need and the extent of the work will depend on the general shape of your manuscript. But above all else, before you ever hand over your work to an editor it should be in the correct format and polished to the best of your ability.
Optimizing Web Pages for SEO in WordPress
The term SEO may still seem mysterious and complicated, but it’s really not. Though search engine algorithms are complicated and ever-shifting, the basics of SEO pretty much stay the same. And there are things YOU can do on your website to optimize it for search...
Your Author Marketing Starter Kit
Coming out of nowhere with a book to sell isn’t the most effective tactic for marketing your book. It’s always best to have some visibility before you start marketing your book, or at least some discoverability!
Why You Need a Website: For Authors, Thought Leaders and Entrepreneurs
Have you ever gone online to look someone, or something up and found it difficult to find any information without serious sleuthing?
Which Social Platform is Best for Marketing Your Book?
Part of reaching your audience requires knowing which platform is best for marketing your book.
Using AI Writing Tools for Content Creation: The Reality
Using AI writing tools for content creation isn’t the miracle you’re hoping for.
How to Use CTAs on Your Website to Boost SEO
What Is a CTA and What Purpose Do They Serve? CTA stands for Call to Action. They are words and/or phrases used to prompt the reader to take action. While all marketing copy is meant to entice, engage and inspire, a CTA is the power punch, and end point to the copy...
An Author’s Guide to SEO Strategy
In our last post, An Easy Guide to SEO for Authors, we covered what SEO is and why it’s important. This was to help you understand it better before moving on to the next step: SEO strategy. This author's guide to SEO strategy will cover how to form an SEO strategy...
An Easy Guide to SEO for Authors
SEO is a set of actions and strategies that increase the chances of content being found online. Meaning, your content will appear in search results.
Do Website Design Trends Matter for Authors?
Okay, so maybe you’re still wondering why website design trends matter for authors that already have a good website? Or perhaps you’re not seeing how these trends can affect you?
Why Content Structure Matters for SEO
Ah, the mysterious workings of algorithms…What the experts do know, by studying how these algorithms behave, is that content structure matters for SEO.
Reader Reviews
We publish a weekly blog with marketing strategies, contests, checklists, insider secrets, and more. Here’s what readers are saying.
“Reading Jeniffer Thompson’s Author Branding Updates is like having a friend inside the marketing business telling it to you straight. Every issue is packed with practical strategies, key resources, and professional advice for authors and entrepreneurs of all experience levels. I learn something new in every issue!”
“Wow. Enjoyed reading these tips on simpler and varied content. It made me think more about what I post. I am putting together a chapbook of posts I wrote on coping in the year of the pandemic. I will use some of your ideas to promote it.”