Writing and eBook can be a fantastic (and mostly easy) way to boost your brand and reach your audience. If you’re an expert on a topic, blog often about your industry, or want to go a bit bigger than a blog post, you may be ready to write that eBook! Below you’ll find out why it’s a good idea and the many benefits writing an eBook has to offer.
Why Writing an eBook is a Good Idea
Unlike a paper book, an eBook is quickly and easily accessible for your audience. A free eBook can be added to, and directly downloaded from your website. And that free eBook can be a good way to grow your subscriber list—a little something we like to call a Reader Magnet.
As a bonus, writing an eBook is much more cost effective than going through the process of publishing, printing, and distributing a traditional paper book.
An eBook Can Be a Valuable Marketing Tool
An eBook can drive more traffic to your website, it can build your audience, and create loyal fans. But it also holds more powerful possibilities!
Writing an eBook Establishes Your Authority and Builds Trust
When you go big and decide to write an eBook it tells your potential audience that you know your stuff. If your eBook has valuable information that readers need, they’ll see you for the expert you are and rely on your depth of knowledge. Writing an eBook is also proof of your dedication to your area of expertise!
With authority comes trust. When you offer valuable insights, and easily digestible information that your target audience can relate to, you build a rapport and they trust your knowledge and opinions.
An eBook Can Solidify Your Brand and Broadcast Your Message
Taking the step of actually writing an eBook means you’ll have your message out there in the world. The content is a distilled version of your brand and shows your audience what you’re all about.
Because eBooks are so accessible, they’re an easy way to grab the attention of your audience and entice them to know more about you, your mission, and your wealth of knowledge.
All this translates to a bigger audience, a stronger brand, and an established presence. Writing an eBook doesn’t have to be complicated either. It could be as simple as a compilation of your blogs on a topic, all polished up with some fun graphics and resources added.
Another great thing about having an eBook is that it can be mined for future content. You can use excerpts from the book for your blogs, or share little snippets on your social media channels to entice readers and grow your audience. Plus, you can tell people, ”I wrote a book on that!” when the topic comes up. Why not spread the news, right?
Some Things to Consider
- An eBook still needs be polished and edited to a professional level
- You still need an eye-catching cover (yes, eBooks have covers)
- Genre conventions still apply
- You can give it away on your website, but it can also be uploaded and sold across many ebook sellers like iTunes, Kobo, Nook, and more.
An eBook doesn’t have to be long, in fact, many prescriptive eBooks are no more than 10,000 words. Think of it as going deep on a niche topic that you know a lot about.
Do you already have a book? Consider breaking each chapter of your book out into individual eBooks. This gives you more marketing power and you can offer chapters free on rotation, always keeping it fresh and exciting for your audience.
So, Are You Ready to Write an eBook?
If you’re feeling like you’re ready to begin writing an eBook but don’t know the first steps, here’s a bit of helpful information on writing an eBook. And here at Monkey C Media, we can offer assistance. We offer ghostwriting and copywriting services, plus, our co-founder and Creative Director, Jeniffer Thompson offers publishing consulting. We also do eBook conversions and cover design.
So, feel free to reach out and see how we can make your eBook ideas a reality!
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