If you’re a regular reader of our blogs you may have read some of our posts on SEO for authors and noticed how often we encourage creating an SEO strategy. We think that for many authors, using niche driven SEO for book marketing and building your brand could really make a big difference! Below we’ll explain what niche SEO is, the benefits, and how you can implement it as part of your book marketing strategy.
What is Niche Driven SEO and Why Would it Work for Authors?
Niche driven SEO is basically a long term strategy used by smaller and niche markets to increase their ranking in search engine results. The idea is to use your small niche to your advantage. Instead of trying to compete in a broad market against bigger names, you seek to reach your very specific audience.
As an author, think of your book as its own niche market. When you do, you can probably envision how using niche driven SEO for book marketing could benefit you. Especially if you’re a new author trying to increase your online presence so your audience can find you.
How Does this Book Marketing Strategy Work?
Using niche driven SEO for bookmarking is a clever way to help your audience find YOU! The foundation of this strategy is focusing on your niche through the use of long-tail keywords and using them on your content, on page SEO and other metadata. If you focus on a smaller and very specific audience by using long-tail keywords into your content, you’re no longer competing in a larger market (in this case, books in your genre). You’re competing only within your specific market and making yourself discoverable to YOUR audience.
For instance, if you wrote a Self-Help book, competing in the giant market of Self-Help would be daunting. But if you focused your strategy on being discoverable by the audience that is seeking out a Self-Help book for teenagers navigating parental divorce written by a family counselor, then you’re narrowing the competition by a whole lot aren’t you? And you’re speaking directly to your niche audience. The same would work for a fiction writer.
Let’s say you write Romance. You don’t want to compete in the larger market of just Romance. You would be much better off competing in a subgenre. For example, Historical Romance. Then you would want to further narrow that down to Historical Romance set in 19th century American New England.
Using this strategy in all of your book marketing, means less competition and more visibility for your website and your books! It’s the same strategy used in marketing on platforms like Amazon.
Can you see how this could be useful for authors?
How You Can Implement this SEO Strategy to Market Your Book
Using niche driven SEO for book marketing is a strategy that may take longer to see results, but it’s more sustainable and budget friendly. If you build your website with this in mind from the beginning it will be even more effective. It can also be used in tandem with other marketing efforts.
So, how do you implement this strategy in your book marketing efforts?
It starts with research! As with all SEO and book marketing strategies, you must understand your audience and your competition. This means:
- Finding your comparable titles and doing your keyword research. In this case, the focus will be on long-tail keywords. These are the keywords that are specific to the category and not broad, like the examples we mentioned above.
- Considering the needs of your audience and speaking directly to them. What is your audience looking for that you can provide for them? How will your content be different and unique?
- Remembering to consider search intent when creating your content. Part of using niche driven SEO for book marketing means creating content with a strategy focused on the intent of your audience when they search. Are they wanting to buy a book now? Are they searching for information on your genre? Would they like to know more about you?
- Using your long-tail keywords in the right context so they’re useful and make sense, not just for SEO purposes, but for your readers as well. Quality content is key!
- Optimizing your website not only through strategic use of keywords in your metadata, but also updating it for functionality.
- Continually creating new content is a big part of SEO and therefore a part of using niche driven SEO for book marketing.
All of this will be used as part of your ongoing, long-term efforts and it will pay off in the end. Because over time your website will translate as containing consistently accurate and helpful information for your niche audience. Rember, Google analyzes content based on these factors, using the acronym EEAT: experience, expertise, authoritativeness, and trustworthiness.
The more your content comes up in searches the more there is potential to convert! You build trust with search engines and your audience. The more your audience sees your content and consistently finds it relevant and useful, the more they will seek it out. Before you know it, you are building a loyal fan base and continued visibility.
What Are the Benefits of Using Niche Driven SEO as an Author
Not only does using niche driven SEO in book marketing help your audience find you, it also saves you money over time. It is more cost effective than running ads and other book marketing efforts in the long run. For instance, did you know that organic traffic is also more likely to convert? Why? Because if someone is already searching for something and they find your website themselves, and contains relevant and useful content, you become trustworthy. That’s also why search intent can become so important, whether using niche driven SEO for book marketing or not.
To reiterate, using this strategy in your book marketing efforts also:
- Creates less competition through lower keyword difficulty and lower search volume.
- Allows a higher chance of a resulting purchase if search intent is factored in.
- Low cost and can be a sustainable long-term strategy compared to ads.
- Has been proven to be the largest and most effective ROI for brand marketing.
When all is said and done, using niche driven SEO for book marketing is a highly effective, low risk strategy that can boost your visibility, help your audience find you, and turn them into loyal fans. That is the goal of all of your book marketing efforts after all, isn’t it?
Are you ready to give it a try and see if it can work for you? We are now offering website SEO packages along with other book marketing packages to fill a need we’ve seen for our clients. If you need help, we’re here. So, get in touch!
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