If you’re an author, entrepreneur—or both— having a website is essential. So if you already have one, excellent! But remember, things change, trends shift, and sometimes your original website design is no longer performing well or serving you best. There are a few reasons you may need a website upgrade, and we’ve listed some common ones below.
A Website Upgrade to Modernize
If it’s been a few years since your website was originally designed it may look dated by current standards and trends. Worse yet, if you haven’t kept up with your site maintenance it my have functionality issues. This can have an effect on your search engine ranking and make for bad user experience for your visitors. Nobody wants that!
It’s good to check in on your website occasionally to make sure it’s functioning properly, has recent and updated content, and still looks current and relevant. If not, it’s likely time for a website upgrade.
This doesn’t always mean building a brand new site, but if you have most of the issues above then it’s worth considering.
To Fix Mistakes/Rebrand
Sometimes you just end up with a bad website, even if it’s fairly new. Maybe it wasn’t built properly to accommodate your needs? Maybe its functionality is a bit wonky? Or it’s just not on brand for where you’re going or looks unprofessional? These are definitely good reasons for a website upgrade.
If your website is no longer serving you, feels off brand, or if you simply just don’t like how it turned out, you don’t have to accept it as is. It’s worth the time and cost to get the website you really want. Remember, your website is the place where you control the narrative. It’s especially critical that your website connects with your audience, keeps them enaged, and encourages repeat visits.
If you don’t have a blog page but want to start writing regular blogs, or you’re releasing a book and want to change up the format, a website upgrade can fix those issues. And because your website is your most powerful marketing tool, it needs to be all you need it to be.
A New Career Move, Book, or Project Requires a Website Upgrade
The best reasons for a website upgrade are because you’ve launched a new project, made an exciting career move, or written a book! These are all huge and significant moments in your life and your old website just won’t do any longer.
You’ll need a website upgrade or even a complete overhaul to reflect these big changes and growth. You’ll likely want to update your site or possibly do a whole rebrand along with a domain name change.
Your website should be shiny and new and as exciting as all the changes that prompted your website upgrade. For instance, if you’ve written a book, that will likely become the new focal point of your site. If you’ve changed careers, your site will need changes too. If there’s an exciting new project you’ve launched or your expanding your services, it’s a great time to add some new web pages. You may even want to do the whole overhaul thing, and rebrand it so it feels fresh, or build an entirely new site.
So, if any of these scenarios fit your circumstances or align with your plans, it’s probably time to start thinking about your website upgrade. Luckily, we can help you with that process!
Take a look at some of the sites we’ve designed and if you like what you see, feel free to get in touch.
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