As you may have noticed, videos get a lot of attention online. There are whole platforms dedicated to the format. Because of this, you may want to consider including a book trailer in your marketing collateral.
There are a lot of ways you can use book trailers to promote your book and we’ll cover some of the possibilities below.
Book Trailers Can Grab More Attention and Boost Your Promos
Video content is growing. More people are creating it and more people engage with it. It’s an easy way to get your message to your audience. Whether through paid ads, social posts, or on YouTube, videos grab attention. This is especially true if they are under two minutes long. And video content is 52% more likely to be shared.
“ 72% of customers said they would rather learn about a product or service by way of video. In fact, 84% of people say they’ve been convinced to buy a product or service by watching a brand’s video…” -invideo
So, including a book trailer in your marketing strategy is a wise choice. The more engagement you can get, the better, right?
Using a Book Trailer in Your Marketing Plan
There are many ways you can include a book trailer in your marketing strategy. You can use them as a backdrop for your book launch event and readings, for instance. You can also share them with your email list. They can also be used in paid ads. You can use them across social media platforms to promote your book in an attention-grabbing way.
Book trailers can be used anywhere and any way you would other marketing collateral, with the added benefit that video is now the most consumed type of content.
Where Should You Add Your Book Trailer to Get the Most Eyes on It?
Besides sharing on social media platforms, and in your ads and direct promotions as we mentioned above, you can use your book trailer in your marketing plan in ways that are less fleeting too.
Unfortunately, in November of 2023, Amazon stopped allowing book trailers on author pages. But, not to worry! You can still add your book trailer to other more permanent platforms that will become part of your long-term marketing strategy.
Add Your Book Trailer to YouTube
You can add your book trailer to YouTube so it has a permanent home. By using the right keywords and video descriptions, your audience will be able to find it whenever they are seeking it.
Your Website is a Great Place to Add Your Book Trailer
Because your website is your most powerful marketing tool, and it is owned collateral, adding your book trailer to your Home page or Book page is a smart move. You will drive more traffic to your website and visitors will stay longer if they’re actively engaged.
As with YouTube, you should include keywords and descriptions to make it easier to find.
Using a Book Trailer in Your Marketing Can Work for All Genres
You can use a book trailer in your marketing plan no matter the genre. They will all have their own unique and genre-specific style. Book trailers can be animated, they can be still images or live-action. It depends on your budget and the tone and message you want to convey.
Just as with book covers, you can research book trailers in your genre to find inspiration and get an idea of what may work for your book.
We encourage you to do just that if you’re considering using this powerful marketing tool. Then, reach out and see how we can help you add a book trailer to your marketing collateral.
HERE ARE TWO NONFICTION BOOK TRAILERS WE CREATED:
The Godfather of Green by Jerry Yudelson
A Lovely Girl by Deborah Holt Larkin
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