by Lilli Kendle | Aug 16, 2023 | Author Marketing Tips, Copywriting, Monkey C Media, SEO
What Is a CTA and What Purpose Do They Serve? CTA stands for Call to Action. They are words and/or phrases used to prompt the reader to take action. While all marketing copy is meant to entice, engage and inspire, a CTA is the power punch, and end point to the copy...
by MCM Team | Aug 2, 2023 | Author Marketing Tips, Copywriting, SEO, Website Design
In our last post, An Easy Guide to SEO for Authors, we covered what SEO is and why it’s important. This was to help you understand it better before moving on to the next step: SEO strategy. This author’s guide to SEO strategy will cover how to form an SEO...
by Lilli Kendle | Jun 28, 2023 | Author Marketing Tips, Copywriting, SEO
You already know you need content for your website, and that it needs to be high quality. But did you know your content structure matters for your SEO strategy? Especially now that search engine algorithms are shifting to scanning content more like humans. In SEO...
by Lilli Kendle | Sep 28, 2022 | Author Marketing Tips, Author Services, Book Cover Design, Copywriting
Your book description is one of the most important tools for selling your book, besides the cover itself. So, it shouldn’t be an afterthought. When the time comes to write your back cover copy, or book description, you may think that as the author, you’re best...
by Lilli Kendle | May 19, 2022 | Author Services, Copywriting
Copywriting is everywhere but it can seem like a mysterious craft. So I thought I’d explain the process I use when copywriting for authors. Because when something is mysterious it can either be daunting, or undervalued. But below I explain what goes on behind the...
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