by Lilli Kendle | Sep 28, 2022 | Author Marketing Tips, Author Services, Book Cover Design, Copywriting
Your book description is one of the most important tools for selling your book, besides the cover itself. So, it shouldn’t be an afterthought. When the time comes to write your back cover copy, or book description, you may think that as the author, you’re best...
by MCM Team | Sep 14, 2022 | Author Marketing Tips, Author Services, Author Videos, Book Trailers
Book trailers have had a moment in the sun in recent years! But because the ways of promoting and marketing books are shifting, you may think the book trailer is dead. It is not! Book trailers are still a thing. We’ll explain why making a good book trailer is...
by MCM Team | Aug 31, 2022 | Author Services
When it comes to marketing your book, a lot of the focus is on your online efforts. But print marketing materials are not only still effective, they’re pretty darn necessary. From book fairs and launch parties to reading events and conferences, print marketing...
by Lilli Kendle | May 19, 2022 | Author Services, Copywriting
Copywriting is everywhere but it can seem like a mysterious craft. So I thought I’d explain the process I use when copywriting for authors. Because when something is mysterious it can either be daunting, or undervalued. But below I explain what goes on behind the...
by MCM Team | Apr 7, 2022 | Author Services, Book Design
When you come to that critical phase of the publishing process that is designing your book cover, your jumping off point is going to be proper conventions for your genre. Because nonfiction cover design conventions are much different than those of fiction books. But...
by MCM Team | Mar 17, 2022 | Author Marketing Tips, Author Services
Writing and eBook can be a fantastic (and mostly easy) way to boost your brand and reach your audience. If you’re an expert on a topic, blog often about your industry, or want to go a bit bigger than a blog post, you may be ready to write that eBook! Below you’ll find...
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