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Why Professional Standards Matter in Self-Publishing

Why Professional Standards Matter in Self-Publishing

by MCM Team | Feb 11, 2026 | Author Services

Professional standards matter in self-publishing for several reasons and the lack of them is harmful not only to your book and your reputation as a self-published author, but to the industry as a whole.  It may seem snobbish to insist that this is the case, or it may...
6 Book Marketing Ideas for 2026 You May Not Have Tried Before

6 Book Marketing Ideas for 2026 You May Not Have Tried Before

by MCM Team | Jan 28, 2026 | Author Marketing Tips, Author Services

These six book marketing ideas for 2026 may not be new, but they’ve been tried and tested, and maybe you just haven’t tried them before. It’s not about revolutionary ideas and going viral because there is no one magic trick that will make you a best seller overnight....
Do Your Author Marketing Assets Need a Refresh?

Do Your Author Marketing Assets Need a Refresh?

by MCM Team | Dec 17, 2025 | Author Branding, Author Marketing Tips, Author Services

When was the last time you checked in on your author marketing assets? Because they may need a refresh. Content and other assets can grow stale or dated over time, so it’s always a good idea to schedule a yearly reevaluation and update them as needed. And the new year...
Your Book’s Metadata is its Key to Discoverability: How to Get it Right

Your Book’s Metadata is its Key to Discoverability: How to Get it Right

by MCM Team | Nov 12, 2025 | Author Marketing Tips, Author Services, Book Publishing

Your book’s metadata is more than just the details you upload to IngramSpark or KDP, or the codes librarians and book sellers use to place or find your book. Metadata is also the key to your book being discovered by readers organically.  Why? Because readers are...
Accessible Websites Offer Inclusion and Audience Growth

Accessible Websites Offer Inclusion and Audience Growth

by Jeniffer Thompson | Oct 29, 2025 | Author Services, Website Design, Website SEO

Did you know you could possibly be losing a huge portion of your audience simply because your content is not accessible? It’s true. Accessible websites offer not only inclusion, but audience growth.  Recently, digital inclusion strategist, Belo Cipriani, and I...
These 6 Website Essentials Unlock Your Author Marketing Power

These 6 Website Essentials Unlock Your Author Marketing Power

by MCM Team | Oct 8, 2025 | Author Branding, Author Marketing Tips, Author Services

Whether you want to keep it simple with a single-page website or you require multiple pages and complex design, there are six website essentials to include to make your website your most powerful author marketing tool.  Below, we list these six essentials and the...
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Recent Posts

  • How to Write an Attention-Grabbing Book Description
  • Why Professional Standards Matter in Self-Publishing
  • 6 Book Marketing Ideas for 2026 You May Not Have Tried Before
  • What Makes a Compelling Website Book Page? A Guide for New Authors
  • Do Your Author Marketing Assets Need a Refresh?

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