by MCM Team | Oct 12, 2022 | Author Marketing Tips, Book Publishing, SEO
Selling your nonfiction book starts with planning before it’s even published. By keeping SEO in mind with the title and in your book description, and using keywords and metadata related to your book, you can set it up for success. Below we explain what you need to do...
by Lilli Kendle | Sep 28, 2022 | Author Marketing Tips, Author Services, Book Cover Design, Copywriting
Your book description is one of the most important tools for selling your book, besides the cover itself. So, it shouldn’t be an afterthought. When the time comes to write your back cover copy, or book description, you may think that as the author, you’re best...
by MCM Team | Sep 14, 2022 | Author Marketing Tips, Author Services, Author Videos, Book Trailers
Book trailers have had a moment in the sun in recent years! But because the ways of promoting and marketing books are shifting, you may think the book trailer is dead. It is not! Book trailers are still a thing. We’ll explain why making a good book trailer is...
by MCM Team | Aug 11, 2022 | Author Marketing Tips, SEO
Our last blog went over three easy tips for getting better search engine ranking(SER), and we mentioned in that post that we’d go into more details on naming images for SEO with this one. Why? Well, believe it or not, naming your image files can make a big difference...
by MCM Team | Jul 28, 2022 | Author Marketing Tips, SEO
Search engine ranking is important. When you have a high search engine ranking your website is more likely to be discovered. Otherwise, it may be hidden away on the second and third pages of any given search results. And people rarely look beyond that first page and...
by MCM Team | Jun 30, 2022 | Author Marketing Tips, Website Design
If you’re an author, entrepreneur—or both— having a website is essential. So if you already have one, excellent! But remember, things change, trends shift, and sometimes your original website design is no longer performing well or serving you best. There are a few...
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