by MCM Team | Oct 8, 2025 | Author Branding, Author Marketing Tips, Author Services
Whether you want to keep it simple with a single-page website or you require multiple pages and complex design, there are six website essentials to include to make your website your most powerful author marketing tool. Below, we list these six essentials and the...
by MCM Team | Sep 10, 2025 | Author Branding, Author Marketing Tips
Author email lists get talked about a lot, and it’s because they’re a seamless and effective integration of both active and passive book marketing. They allow direct, customized contact with your audience and they’re a built-in, ongoing promotional tool that you have...
by MCM Team | Aug 27, 2025 | Author Marketing Tips, Book Cover Design
Designing a great book cover requires skill, knowledge and research. And though there are definite conventions to follow, they’re more nuanced than a set of hard rules. And to the untrained eye, sometimes the rules aren’t so clear. Because of this, it’s...
by MCM Team | Aug 13, 2025 | Author Marketing Tips, Book Publishing
During the publishing process, one of the many things you will need to do as a self-published author is to categorize your book with BISAC codes. These codes are important to get right so that your readers can find your book. But what are BISAC codes and how do you...
by MCM Team | Jul 16, 2025 | Author Marketing Tips, Author Services
When it comes to marketing your book, there’s not just one strategy that works best. There are multiple strategies and tactics for both passive book marketing and active book marketing. Below we’ll explain the difference between passive vs active book marketing and...
by MCM Team | Jul 2, 2025 | Author Branding, Author Marketing Tips, Social Media
Although connecting with your audience online is an important part of your author marketing and branding efforts, social media isn’t the only way to do it. In our recent post we discussed if social media was worth it for authors, and explained how being on social...
Recent Comments