by MCM Team | Dec 17, 2025 | Author Branding, Author Marketing Tips, Author Services
When was the last time you checked in on your author marketing assets? Because they may need a refresh. Content and other assets can grow stale or dated over time, so it’s always a good idea to schedule a yearly reevaluation and update them as needed. And the new year...
by MCM Team | Oct 8, 2025 | Author Branding, Author Marketing Tips, Author Services
Whether you want to keep it simple with a single-page website or you require multiple pages and complex design, there are six website essentials to include to make your website your most powerful author marketing tool. Below, we list these six essentials and the...
by MCM Team | Sep 10, 2025 | Author Branding, Author Marketing Tips
Author email lists get talked about a lot, and it’s because they’re a seamless and effective integration of both active and passive book marketing. They allow direct, customized contact with your audience and they’re a built-in, ongoing promotional tool that you have...
by MCM Team | Jul 2, 2025 | Author Branding, Author Marketing Tips, Social Media
Although connecting with your audience online is an important part of your author marketing and branding efforts, social media isn’t the only way to do it. In our recent post we discussed if social media was worth it for authors, and explained how being on social...
by MCM Team | Jun 18, 2025 | Author Branding, Author Marketing Tips, Book Publishing
*This post was originally published in January, 2025 but has been updated to add more, alternate resources and more current information on some resources. Although we strive to create content that answers the questions indie authors have and to help them succeed, we...
by MCM Team | May 7, 2025 | Author Branding, Author Marketing Tips, Social Media
Does social media matter for authors? Yes and no. It depends on a lot of factors, such as your goals, where else you put your energy, and even your genre and your audience. It seems like there are a million ideas and strategies out there that are all supposed to spell...
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