Marketing Tips + Trends + Useful Stuff
Your Author Email List: How to Build it!
An author email list is a fantastic marketing tool to both reach and expand your fanbase! But you have to know how to do that for it to work.
Copywriting for Authors Explained
Copywriting can seem like a mysterious craft. So I thought I’d explain the process I use when copywriting for authors.
Ten Author Websites to Inspire You
There are a million author websites out there, some better than others. But since we’re in the business, and we use other author websites as part of our consultation process to get yours JUST right, we thought we’d share some of the author websites we consider to be...
Nonfiction Cover Design: What You Need to Know
going to be proper conventions for your genre. Because nonfiction cover design conventions are much different than those of fiction books.
Writing an eBook Can Boost Your Brand and Expand Your Reach
Writing and eBook can be a fantastic (and mostly easy) way to boost your brand and reach your audience. If you’re an expert on a topic, blog often about your industry, or want to go a bit bigger than a blog post, you may be ready to write that eBook! Below you’ll find...
So, You’re Starting a Podcast? 5 Tips to Help Make it a Good One
emember, starting a podcast is meant to be fun, first and foremost! You can always upgrade equipment later. And the more you record, the more you’ll get it dialed in. It’s kind of trial and error sometimes, and that’s totally okay!
Considering Hosting a Podcast? 4 Things to Know
We recently shared a blog on how to be a memorable podcast guest and thanks to the suggestion of some readers, we decided to write a companion piece for all of you aspiring podcasters out there. If you do want to host a podcast, there are some things to consider...
Is it Important to Have a Wikipedia Page?
It’s not just big name celebrities,multimillion dollar companies, and best-selling authors with Wikipedia pages. At the same time, not just anyone can have a Wikipedia page. There are certain requirements for published entries to Wikipedia. So, if you ever do find yourself wondering, “Can I have a Wikipedia page?”, here are some things to consider.
Our MCM Year in Review
As for us, we had quite a big year with some additions, some changes, and of course, a whole ton of fantastic clients that kept us busy and loving what we do.
Being an Amazing Podcast Guest: 10 Tips
Your publicist, your marketing team, and business articles you’ve read, all promote being a podcast guest because it really is a pretty simple and highly effective way to put yourself out there and get noticed!
Customizing URL Slugs for SEO
URL. Ideally, they’re meant to convey specific information about the contents of the page. When your URL slug isn’t optimized for SEO, it looks messy.
Redesigning Your Book Cover: Four Reasons and Their Benefits
Your book cover needs to make a good first impression. It’s the advertisement for what’s waiting inside—And its biggest selling point! So the right book cover is vital to your book’s success. Which means the wrong cover can bring the opposite. And sometimes, what once...
Reader Reviews
We publish a weekly blog with marketing strategies, contests, checklists, insider secrets, and more. Here’s what readers are saying.
“Reading Jeniffer Thompson’s Author Branding Updates is like having a friend inside the marketing business telling it to you straight. Every issue is packed with practical strategies, key resources, and professional advice for authors and entrepreneurs of all experience levels. I learn something new in every issue!”
“Wow. Enjoyed reading these tips on simpler and varied content. It made me think more about what I post. I am putting together a chapbook of posts I wrote on coping in the year of the pandemic. I will use some of your ideas to promote it.”