Marketing Tips + Trends + Useful Stuff
Is it Important to Have a Wikipedia Page?
It’s not just big name celebrities,multimillion dollar companies, and best-selling authors with Wikipedia pages. At the same time, not just anyone can have a Wikipedia page. There are certain requirements for published entries to Wikipedia. So, if you ever do find yourself wondering, “Can I have a Wikipedia page?”, here are some things to consider.
Our MCM Year in Review
As for us, we had quite a big year with some additions, some changes, and of course, a whole ton of fantastic clients that kept us busy and loving what we do.
Being an Amazing Podcast Guest: 10 Tips
Your publicist, your marketing team, and business articles you’ve read, all promote being a podcast guest because it really is a pretty simple and highly effective way to put yourself out there and get noticed!
Customizing URL Slugs for SEO
URL. Ideally, they’re meant to convey specific information about the contents of the page. When your URL slug isn’t optimized for SEO, it looks messy.
Redesigning Your Book Cover: Four Reasons and Their Benefits
Your book cover needs to make a good first impression. It’s the advertisement for what’s waiting inside—And its biggest selling point! So the right book cover is vital to your book’s success. Which means the wrong cover can bring the opposite. And sometimes, what once...
Website Maintenance: A Checklist
Below is your basic checklist to make sure you’re up to date on your website maintenance and everything is in tip-top shape and looking great.
Professional Headshots: Five FAQs Answered
Is it time for professional headshots? Or are you thinking yours may need an update? Not sure what to expect? Is it worth dipping into your marketing budget? All these questions about professional headshots, and more, will be answered below! Yes, A Professional...
Suggestions to Help Improve Your Website
While searching through some indie author, thought leader, and publishing company websites for this article, we were reminded that the only thing worse than a website that needs improvement is not having one at all. Or getting the dreaded: This site can’t be reached....
Using Podcasts as a Marketing Tool
Podcasts! Everyone has one these days it seems. But did you know they can help you reach your audience? Here at MCM, we started The Premise Podcast as a marketing tool for The San Diego Writers Festival, and it's going great! So, we thought we'd share some details...
What Makes a Professional Looking Website
Because your website is often your audience’s first point of contact with you, you need it to reflect your very best self. So, below are a few standards to consider when making a professional looking website.
What Does a Copywriter Do and Why Do You Need One?
The number one reason people hire copywriters besides for their expertise, is that it saves them precious time. Time really is money, and crafting hundreds of words, doing market research to find your target audience, editing everything to fit the platform and conventions necessary, all while including important keywords, takes a lot of your time.
Six Essential Book Cover Elements
All of these book cover elements send a message to our brains that the book will be good or bad, simply based on a quick glance. Do we even have to repeat the old adage? We all know books are literally judged by their covers.
Reader Reviews
We publish a weekly blog with marketing strategies, contests, checklists, insider secrets, and more. Here’s what readers are saying.
“Reading Jeniffer Thompson’s Author Branding Updates is like having a friend inside the marketing business telling it to you straight. Every issue is packed with practical strategies, key resources, and professional advice for authors and entrepreneurs of all experience levels. I learn something new in every issue!”
“Wow. Enjoyed reading these tips on simpler and varied content. It made me think more about what I post. I am putting together a chapbook of posts I wrote on coping in the year of the pandemic. I will use some of your ideas to promote it.”