Marketing Tips + Trends + Useful Stuff
Making a Good Book Trailer: Because They Only Sell Books if They’re Good!
Book trailers have had a moment in the sun in recent years! But because the ways of promoting and marketing books are shifting, you may think the book trailer is dead. It is not! Book trailers are still a thing.
Six Print Marketing Materials Every Author Needs
When it comes to marketing your book, a lot of the focus is on your online efforts. But print marketing materials are not only still effective, they’re pretty darn necessary. From book fairs and launch parties to reading events and conferences, print marketing...
Naming Images for SEO
Our last blog went over three easy tips for getting better search engine ranking(SER), and we mentioned in that post that we’d go into more details on naming images for SEO with this one. Why? Well, believe it or not, naming your image files can make a big difference...
3 Easy Tips for Better Search Engine Ranking
Search engine ranking is important. When you have a high search engine ranking your website is more likely to be discovered. Otherwise, it may be hidden away on the second and third pages of any given search results. And people rarely look beyond that first page, and the top few results there.
Is it Time for a Website Upgrade?
If you’re an author, entrepreneur—or both— having a website is essential. So if you already have one, excellent! But remember, things change, trends shift, and sometimes your original website design is no longer performing well or serving you best. There are a few...
Your Author Email List: How to Build it!
An author email list is a fantastic marketing tool to both reach and expand your fanbase! But you have to know how to do that for it to work.
Copywriting for Authors Explained
Copywriting can seem like a mysterious craft. So I thought I’d explain the process I use when copywriting for authors.
Ten Author Websites to Inspire You
There are a million author websites out there, some better than others. But since we’re in the business, and we use other author websites as part of our consultation process to get yours JUST right, we thought we’d share some of the author websites we consider to be...
Nonfiction Cover Design: What You Need to Know
going to be proper conventions for your genre. Because nonfiction cover design conventions are much different than those of fiction books.
Writing an eBook Can Boost Your Brand and Expand Your Reach
Writing and eBook can be a fantastic (and mostly easy) way to boost your brand and reach your audience. If you’re an expert on a topic, blog often about your industry, or want to go a bit bigger than a blog post, you may be ready to write that eBook! Below you’ll find...
So, You’re Starting a Podcast? 5 Tips to Help Make it a Good One
emember, starting a podcast is meant to be fun, first and foremost! You can always upgrade equipment later. And the more you record, the more you’ll get it dialed in. It’s kind of trial and error sometimes, and that’s totally okay!
Considering Hosting a Podcast? 4 Things to Know
We recently shared a blog on how to be a memorable podcast guest and thanks to the suggestion of some readers, we decided to write a companion piece for all of you aspiring podcasters out there. If you do want to host a podcast, there are some things to consider...
Reader Reviews
We publish a weekly blog with marketing strategies, contests, checklists, insider secrets, and more. Here’s what readers are saying.
“Reading Jeniffer Thompson’s Author Branding Updates is like having a friend inside the marketing business telling it to you straight. Every issue is packed with practical strategies, key resources, and professional advice for authors and entrepreneurs of all experience levels. I learn something new in every issue!”
“Wow. Enjoyed reading these tips on simpler and varied content. It made me think more about what I post. I am putting together a chapbook of posts I wrote on coping in the year of the pandemic. I will use some of your ideas to promote it.”