Marketing Tips + Trends + Useful Stuff
Website Updates and Maintenance for the New Year
The beginning of a new year is a great time to check in and do some website updates and maintenance. Below we’ve compiled a handy list on what you need to be checking in on so your website is safe and functioning properly. Website Updates and Maintenance to Improve...
Website Retainers: What They Cover and Why They’re Important
Why a Website Retainer is Important for Maintenance Sometimes website retainers are essential. Not everyone has the time, know-how, or patience to do their own updates and website maintenance. But updates and maintenance are incredibly important to keep up on...
Selling Your Nonfiction Book: SEO Essentials for Nonfiction Authors
Selling your nonfiction book starts with planning before it’s even published. By keeping SEO in mind with the title and in your book description, and using keywords and metadata related to your book, you can set it up for success.
Your Book Description: 3 Important Things to Know
Your book description is one of the most important tools for selling your book, besides the cover itself. So, it shouldn’t be an afterthought. When the time comes to write your back cover copy, or book description, you may think that as the author, you’re best prepared to do just that.
Making a Good Book Trailer: Because They Only Sell Books if They’re Good!
Book trailers have had a moment in the sun in recent years! But because the ways of promoting and marketing books are shifting, you may think the book trailer is dead. It is not! Book trailers are still a thing.
Six Print Marketing Materials Every Author Needs
When it comes to marketing your book, a lot of the focus is on your online efforts. But print marketing materials are not only still effective, they’re pretty darn necessary. From book fairs and launch parties to reading events and conferences, print marketing...
Naming Images for SEO
Our last blog went over three easy tips for getting better search engine ranking(SER), and we mentioned in that post that we’d go into more details on naming images for SEO with this one. Why? Well, believe it or not, naming your image files can make a big difference...
3 Easy Tips for Better Search Engine Ranking
Search engine ranking is important. When you have a high search engine ranking your website is more likely to be discovered. Otherwise, it may be hidden away on the second and third pages of any given search results. And people rarely look beyond that first page, and the top few results there.
Is it Time for a Website Upgrade?
If you’re an author, entrepreneur—or both— having a website is essential. So if you already have one, excellent! But remember, things change, trends shift, and sometimes your original website design is no longer performing well or serving you best. There are a few...
Your Author Email List: How to Build it!
An author email list is a fantastic marketing tool to both reach and expand your fanbase! But you have to know how to do that for it to work.
Copywriting for Authors Explained
Copywriting can seem like a mysterious craft. So I thought I’d explain the process I use when copywriting for authors.
Ten Author Websites to Inspire You
There are a million author websites out there, some better than others. But since we’re in the business, and we use other author websites as part of our consultation process to get yours JUST right, we thought we’d share some of the author websites we consider to be...
Reader Reviews
We publish a weekly blog with marketing strategies, contests, checklists, insider secrets, and more. Here’s what readers are saying.
“Reading Jeniffer Thompson’s Author Branding Updates is like having a friend inside the marketing business telling it to you straight. Every issue is packed with practical strategies, key resources, and professional advice for authors and entrepreneurs of all experience levels. I learn something new in every issue!”
“Wow. Enjoyed reading these tips on simpler and varied content. It made me think more about what I post. I am putting together a chapbook of posts I wrote on coping in the year of the pandemic. I will use some of your ideas to promote it.”