Marketing Tips + Trends + Useful Stuff
Print Book Options: Choosing How Your Book Will Look and Feel
Between finding an editor, working with a cover designer, and navigating your book marketing strategy, you may not have considered what you want your book to look and feel like. But it’s important to get it right. And when it comes time to publish, you have print book...
Amazon Book Marketing Copy vs Back Cover Copy
Before you promote and publish your book, among the other things you’ll need to do, you need to have your back cover copy ready and polished. You’ll also need your Amazon book marketing copy if you want to sell through the platform. What’s the difference, you ask? We...
Your Nonfiction Author Book Page: Five Things to Include
When it comes to your nonfiction author Book page, you’re selling yourself as much as you are your book. Your book is your business card, so you’re selling your brand and your expertise along with it. We all know fiction authors are expected to tell a good story and...
Subheadings in Your Blog Posts: Getting Them Right
If you take the time to regularly write blogs, you probably want people to read them, right? Luckily, there are many easy things you can do to improve the quality and reach of your posts, and to keep readers engaged. Using subheadings in your blog posts is one of the...
Let’s Talk About Fonts! Why Font Choice Matters
If you follow us on social, you may notice we post about fonts and typography often. Why? Because font choice matters more than you may realize. The font you choose is not just about aesthetics, it’s a matter of the tone and message you want to convey. There are some...
Is it Time to Refresh Your Website Copy?
When was the last time you looked at your website from the perspective of someone visiting it for the first time? Did you create your own content and copy when the site was built and left it as is since? Maybe you hired a copywriter, but that was a while...
What Makes a Book Cover Fit the YA Category?
Did you know that genre fiction like fantasy, romance, or sci-fi all have very distinctive markers that tell potential readers what genre the book is in? Then there is subgenre to consider. Young Adult(YA) books are no different. But YA covers a whole spectrum of...
5 Book Marketing Must-Haves
Before you start promoting your book there are some book marketing must-haves you need to put in place. No, we’re not talking about strategy, or running ads, or using your social media savvy. We’re talking about what you need to do before all that. These are the...
Can I Have an Author Website as an Indie Author?
While browsing the internet to see what kind of questions indie authors are asking, we noticed that some of you were wondering if you even needed a website and at what point. We wanted to make sure you knew that you can have an author website, even as an indie author,...
Keep Email Subscribers Engaged with These Tips
Once you start building your email list you’ll want to sustain your subscriber’s engagement. Luckily there are some proven ways to do this. I’ll cover some of the ways you can keep email subscribers engaged below. To Keep Email Subscribers Engaged, Content and...
Author Marketing Tools: An Email List Can Sell More Books
If you read our blog or follow us on Facebook, you’ll probably notice we heavily promote content creation as one of the many author marketing tools available. This is because creating fresh content keeps your website relevant and readers coming back for more. ...
Website Domain Names: What You Need to Know
Like many things concerning the internet, obtaining and keeping website domain names has become a bit more challenging. Below we’d like to explain what you need to know about website domain names so you can choose the best one, and keep it. We’ll also cover some...
Reader Reviews
We publish a weekly blog with marketing strategies, contests, checklists, insider secrets, and more. Here’s what readers are saying.
“Reading Jeniffer Thompson’s Author Branding Updates is like having a friend inside the marketing business telling it to you straight. Every issue is packed with practical strategies, key resources, and professional advice for authors and entrepreneurs of all experience levels. I learn something new in every issue!”
“Wow. Enjoyed reading these tips on simpler and varied content. It made me think more about what I post. I am putting together a chapbook of posts I wrote on coping in the year of the pandemic. I will use some of your ideas to promote it.”