Marketing Tips + Trends + Useful Stuff

Choosing the Color Scheme of Your Website

Choosing the Color Scheme of Your Website

When choosing the color scheme for your website, it’s important to know a little bit about color psychology. Because these colors will represent your brand, it’s less about what your personal favorite colors are and more about what you want these colors to say about...

6 Ways to Improve Your Writing When You’re New to It

6 Ways to Improve Your Writing When You’re New to It

There’s a standard piece of advice out there that tells you that you can improve your writing by writing more. But the flaw in this advice is that if you aren’t writing well to begin with and doing nothing to improve it, then writing more, by itself, isn't going to...

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author, Nothing Bad Between Us

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Executive Director, Association of Publishers for Special Sales

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Blogger, and author, Communication Breakthrough