by MCM Team | Feb 28, 2024 | Author Branding, Author Marketing Tips, Social Media
A recurring theme with many of our clients, and most authors it seems, is the dread of social media. It makes sense too! Most authors aren’t in love with the idea of the marketing side of the job, and social media can seem overwhelming and confusing. Luckily,...
by MCM Team | Jan 31, 2024 | Author Marketing Tips, Author Services
You may have heard a lot of buzz about Facebook ads, both good and bad, and wondered if they’re worth it for you. We get asked about them often by our clients, so we know there is some curiosity there, but not a lot of understanding. Since our main goal is to help our...
by MCM Team | Jan 17, 2024 | Author Marketing Tips, Author Services, SEO, Website Design
If you’re a regular reader of our blogs you may have read some of our posts on SEO for authors and noticed how often we encourage creating an SEO strategy. We think that for many authors, using niche driven SEO for book marketing and building your brand could...
by MCM Team | Jan 2, 2024 | Author Marketing Tips, SEO
If you’re wondering how you can start reaching your audience and are considering a blog feed or newsletter to send out to subscribers, there are some things to consider. Below we’ll cover the benefits and uses of both so you can make an informed decision. ...
by MCM Team | Dec 13, 2023 | Author Marketing Tips, Author Services, Copywriting, SEO, Website Design
What is a CTA and Why Does My Website Need Them? CTA stands for Call to Action. These are the important words, phrases, and clickable links that compel the reader to take action. What is this action we speak of? Well, it’s a prompt to lead them to read more, subscribe...
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