by MCM Team | Sep 10, 2025 | Author Branding, Author Marketing Tips
Author email lists get talked about a lot, and it’s because they’re a seamless and effective integration of both active and passive book marketing. They allow direct, customized contact with your audience and they’re a built-in, ongoing promotional tool that you have...
by MCM Team | Aug 27, 2025 | Author Marketing Tips, Book Cover Design
Designing a great book cover requires skill, knowledge and research. And though there are definite conventions to follow, they’re more nuanced than a set of hard rules. And to the untrained eye, sometimes the rules aren’t so clear. Because of this, it’s...
by MCM Team | Aug 13, 2025 | Author Marketing Tips, Book Publishing
During the publishing process, one of the many things you will need to do as a self-published author is to categorize your book with BISAC codes. These codes are important to get right so that your readers can find your book. But what are BISAC codes and how do you...
by MCM Team | Jul 30, 2025 | Book Design, Book Publishing
We write a lot on the topic of book covers, from professional standards and genre conventions to the cover design process, but we haven’t written much about what your book’s interior should look like. And the interior of your book is just as important as the...
by MCM Team | Jul 16, 2025 | Author Marketing Tips, Author Services
When it comes to marketing your book, there’s not just one strategy that works best. There are multiple strategies and tactics for both passive book marketing and active book marketing. Below we’ll explain the difference between passive vs active book marketing and...
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