by MCM Team | Dec 17, 2025 | Author Branding, Author Marketing Tips, Author Services
When was the last time you checked in on your author marketing assets? Because they may need a refresh. Content and other assets can grow stale or dated over time, so it’s always a good idea to schedule a yearly reevaluation and update them as needed. And the new year...
by MCM Team | Dec 3, 2025 | Book Publishing
Beta readers can be an integral part of the publishing process because they potentially help polish your manuscript, offer insights into reader experiences and expectations, and even help you become better at your craft. But to get the most out of what they have to...
by MCM Team | Nov 12, 2025 | Author Marketing Tips, Author Services, Book Publishing
Your book’s metadata is more than just the details you upload to IngramSpark or KDP, or the codes librarians and book sellers use to place or find your book. Metadata is also the key to your book being discovered by readers organically. Why? Because readers are...
by MCM Team | Oct 8, 2025 | Author Branding, Author Marketing Tips, Author Services
Whether you want to keep it simple with a single-page website or you require multiple pages and complex design, there are six website essentials to include to make your website your most powerful author marketing tool. Below, we list these six essentials and the...
by MCM Team | Sep 10, 2025 | Author Branding, Author Marketing Tips
Author email lists get talked about a lot, and it’s because they’re a seamless and effective integration of both active and passive book marketing. They allow direct, customized contact with your audience and they’re a built-in, ongoing promotional tool that you have...
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