Marketing Tips + Trends + Useful Stuff
Why Crafted Website Copy is Essential for SEO
Adding content to your website is a huge part of the process of building it. And of course, everyone wants a functional website that is sophisticated and on brand. Unfortunately, website copy often gets overlooked in this process. Many times, people take a DIY...
Does Print Marketing Work for Authors?
Believe it or not, print marketing is still effective, even in our overwhelmingly digital age. But does print marketing work for authors too? It does! And there are many budget-friendly print marketing materials authors should consider to help boost their book...
What Does a Content Strategy for Authors Look Like?
For your book marketing efforts to be as effective as possible, you need a strategy. This includes implementing a strategy for content creation. But what does a content strategy for authors look like? Well, it follows the same formula as all content strategies. Below...
5 Indie Author Blog Topics You Can Write About Today
If you’re an author who’s been told they should blog as part of your book marketing strategy but wonder how you’ll find the time or come up with ideas, you’re not alone. We’ve listed five indie author blog topics (and some subtopic ideas) that are popular with...
Support Indie Bookstores Because They Support Authors
In our recent blog on book marketing ideas for 2025, one of our suggestions was putting yourself out there in the real world. Yes, the daunting landscape known as your community. One of the ways you can do this that will benefit you and the community is to support...
Indie Author Resources for Inspiration, Education and Opportunity
Although we strive to create content that answers the questions indie authors have and to help them succeed, we can’t do it all. Luckily, there are other indie author resources out there to help you on your author journey. Connecting to these resources is essential...
Using Pinterest to Market Your Book
In our recent blog on ideas for promoting your book in 2025, we mentioned trying out different social sites such as Pinterest. There are several reasons why using Pinterest to market your book may work for you. We’ll detail those and explain how it all works below. ...
Your Author Bio: Is it Time for an Update?
Marketing your book relies in part on marketing yourself as an author. So, creating a platform and having a solid author brand is a smart move. And your author bio is part of that. Because of this, your bio may occasionally need updating. Where Your Author Bio...
5 Ideas for Promoting Your Book in 2025
Whether you are publishing a book this year or have published recently, now is a great time to try new approaches and test new ideas for promoting your book. Book marketing is an ongoing effort and there are so many marketing strategies to try, and test, and try...
Wrapping Up 2024 & Celebrating Over 20 Years of Helping Indie Authors
As we wrap up 2024, and our 20th year in business, we’re looking back as we do every year and thinking about all the fabulous clients we’ve helped and all the projects we’ve completed. After all this time in the business, we still love what we do and we’re grateful...
What Type of Editing Do You Need?
A lot of new writers have questions about the editing process and the types of manuscript editing available. There can also be confusion about it, which can lead to issues when it’s time to edit your manuscript. So, if you’re wondering what type of editing you need...
Get More Website Traffic by Understanding Search Intent
There are many ways you can begin to get more website traffic so you can increase your website’s authority and grow your audience. In our last blog, we covered how SEO is evolving and what you can do to keep up. One way it's evolving is that search engines are now...
Reader Reviews
We publish a weekly blog with marketing strategies, contests, checklists, insider secrets, and more. Here’s what readers are saying.
“Reading Jeniffer Thompson’s Author Branding Updates is like having a friend inside the marketing business telling it to you straight. Every issue is packed with practical strategies, key resources, and professional advice for authors and entrepreneurs of all experience levels. I learn something new in every issue!”
“Wow. Enjoyed reading these tips on simpler and varied content. It made me think more about what I post. I am putting together a chapbook of posts I wrote on coping in the year of the pandemic. I will use some of your ideas to promote it.”