Marketing Tips + Trends + Useful Stuff
Author Marketing Tools: An Email List Can Sell More Books
If you read our blog or follow us on Facebook, you’ll probably notice we heavily promote content creation as one of the many author marketing tools available. This is because creating fresh content keeps your website relevant and readers coming back for more. While...
Website Domain Names: What You Need to Know
Like many things concerning the internet, obtaining and keeping website domain names has become a bit more challenging. Below we’d like to explain what you need to know about website domain names so you can choose the best one, and keep it. We’ll also cover some...
Storytelling On Your Website: Why and How it Works
Overall, storytelling on your website is just about taking control of the narrative and standing out from the crowd. It’s more about sticking to your genre and doing it well than following a trend or working from a generic template
Maintaining Fresh Website Content Even When You’re Out of Ideas
We’re always promoting creating new content for your website. This is because fresh website content is what keeps it relevant by search engine standards. It’s part of following through with an SEO strategy to make your website discoverable. But we know creating new...
Marketing Your Book Without Social Media is Totally Possible
A recurring theme with many of our clients, and most authors it seems, is the dread of social media. It makes sense too! Most authors aren’t in love with the idea of the marketing side of the job, and social media can seem overwhelming and confusing. Luckily,...
Why Good Website Copy is Essential for SEO
Adding content to your website is a huge part of the website building process. And of course, everyone wants a functional website that is sophisticated and on brand. Unfortunately, good website copy often gets overlooked in this process. Many times, people take a DIY...
Facebook Ads for Book Marketing: Are They Worth it?
Since our main goal is to help our clients and those with similar needs, we wanted to cover what we know about using Facebook Ads for book marketing.
Using Niche Driven SEO for Book Marketing
If you're a regular reader of our blogs you may have read some of our posts on SEO for authors and noticed how often we encourage creating an SEO strategy. We think that for many authors, using niche driven SEO for book marketing and building your brand could really...
Blog Feed or Newsletter: Which One is Right for You?
Choosing whether to put out a blog feed or a newsletter will depend on what you want from your efforts.
For instance, if you’re wanting to gain subscribers a blog may be best for you. Are you wanting to reach your existing audience and speak to them directly? You may opt for a newsletter.
Using CTAs on Your Website: Proven Techniques to Drive Conversions
What is a CTA and Why Does My Website Need Them? CTA stands for Call to Action. These are the important words, phrases, and clickable links that compel the reader to take action. What is this action we speak of? Well, it’s a prompt to lead them to read more, subscribe...
Engaging Your Audience on Social Media
You may have noticed how the social media landscape is changing in the past few years. Doesn’t there seem to be less engagement on your posts and less posting by others that aren’t influencers, or just plain ads?
Preparing Your Manuscript for Editing
The type of editor you’ll need and the extent of the work will depend on the general shape of your manuscript. But above all else, before you ever hand over your work to an editor it should be in the correct format and polished to the best of your ability.
Reader Reviews
We publish a weekly blog with marketing strategies, contests, checklists, insider secrets, and more. Here’s what readers are saying.
“Reading Jeniffer Thompson’s Author Branding Updates is like having a friend inside the marketing business telling it to you straight. Every issue is packed with practical strategies, key resources, and professional advice for authors and entrepreneurs of all experience levels. I learn something new in every issue!”
“Wow. Enjoyed reading these tips on simpler and varied content. It made me think more about what I post. I am putting together a chapbook of posts I wrote on coping in the year of the pandemic. I will use some of your ideas to promote it.”