Marketing Tips + Trends + Useful Stuff
3 Unique Benefits an Author Website Offers (That Outside Platforms Don’t)
When you’re trying to grow your author platform, being highly visible is the goal. This can mean having a presence in many online spaces. And every little bit helps. But nothing is as powerful as having your own website. Below, we’ll cover three unique benefits an...
A Quality Book Cover is Essential to Your Marketing Success
Many indie authors hope they can skimp on their book cover to save money, time, or energy. But that’s a big mistake. A quality book cover is essential to your book’s success. It won’t matter if your book is great on the inside. And it won’t matter if you put all...
Does Social Media Matter for Authors? It Depends on Your Goals
Does social media matter for authors? Yes and no. It depends on a lot of factors, such as your goals, where else you put your energy, and even your genre and your audience. It seems like there are a million ideas and strategies out there that are all supposed to spell...
Choosing the Tone and Style of Your Professional Bio
As an author, part of preparing for publication will be building your platform and brand. That means putting yourself out there and showing the world who you are. So, you’ll need a professional bio. You’ll also likely need several versions of your bio to use on...
4 Things Business Book Authors Need on Their Websites
Business book authors need to prove their authority and expertise more than other nonfiction authors, such as memoirists or self-help authors, for example. So, it’s essential that your website is focused on that expertise, and your influence and authority. Here are...
Why Crafted Website Copy is Essential for SEO
Adding content to your website is a huge part of the process of building it. And of course, everyone wants a functional website that is sophisticated and on brand. Unfortunately, website copy often gets overlooked in this process. Many times, people take a DIY...
Does Print Marketing Work for Authors?
Believe it or not, print marketing is still effective, even in our overwhelmingly digital age. But does print marketing work for authors too? It does! And there are many budget-friendly print marketing materials authors should consider to help boost their book...
What Does a Content Strategy for Authors Look Like?
For your book marketing efforts to be as effective as possible, you need a strategy. This includes implementing a strategy for content creation. But what does a content strategy for authors look like? Well, it follows the same formula as all content strategies. Below...
5 Indie Author Blog Topics You Can Write About Today
If you’re an author who’s been told they should blog as part of your book marketing strategy but wonder how you’ll find the time or come up with ideas, you’re not alone. We’ve listed five indie author blog topics (and some subtopic ideas) that are popular with...
Support Indie Bookstores Because They Support Authors
In our recent blog on book marketing ideas for 2025, one of our suggestions was putting yourself out there in the real world. Yes, the daunting landscape known as your community. One of the ways you can do this that will benefit you and the community is to support...
Indie Author Resources for Inspiration, Education and Opportunity
Although we strive to create content that answers the questions indie authors have and to help them succeed, we can’t do it all. Luckily, there are other indie author resources out there to help you on your author journey. Connecting to these resources is essential...
Using Pinterest to Market Your Book
In our recent blog on ideas for promoting your book in 2025, we mentioned trying out different social sites such as Pinterest. There are several reasons why using Pinterest to market your book may work for you. We’ll detail those and explain how it all works below. ...
Reader Reviews
We publish a weekly blog with marketing strategies, contests, checklists, insider secrets, and more. Here’s what readers are saying.
“Reading Jeniffer Thompson’s Author Branding Updates is like having a friend inside the marketing business telling it to you straight. Every issue is packed with practical strategies, key resources, and professional advice for authors and entrepreneurs of all experience levels. I learn something new in every issue!”
“Wow. Enjoyed reading these tips on simpler and varied content. It made me think more about what I post. I am putting together a chapbook of posts I wrote on coping in the year of the pandemic. I will use some of your ideas to promote it.”