Marketing Tips + Trends + Useful Stuff

SEO Is Evolving: What You Should Know

SEO Is Evolving: What You Should Know

There is a lot of chatter out there that SEO is dead. This is absolutely not true. But SEO is evolving. So what does this mean? Well, it means that Google specifically, and other AI-based search engines are changing how they rank content. Most of these changes have...

Choosing the Color Scheme of Your Website

Choosing the Color Scheme of Your Website

When choosing the color scheme for your website, it’s important to know a little bit about color psychology. Because these colors will represent your brand, it’s less about what your personal favorite colors are and more about what you want these colors to say about...

6 Ways to Improve Your Writing When You’re New to It

6 Ways to Improve Your Writing When You’re New to It

There’s a standard piece of advice out there that tells you that you can improve your writing by writing more. But the flaw in this advice is that if you aren’t writing well to begin with and doing nothing to improve it, then writing more, by itself, isn't going to...

Reader Reviews

We publish a weekly blog with marketing strategies, contests, checklists, insider secrets, and more. Here’s what readers are saying.

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Marlena Fiol

author, Nothing Bad Between Us

“Reading Jeniffer Thompson’s Author Branding Updates is like having a friend inside the marketing business telling it to you straight. Every issue is packed with practical strategies, key resources, and professional advice for authors and entrepreneurs of all experience levels. I learn something new in every issue!”

Tony Bonds

author, graphic designer, and owner, Golden Ratio Book Design

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Brian Jud

Executive Director, Association of Publishers for Special Sales

“Wow. Enjoyed reading these tips on simpler and varied content. It made me think more about what I post. I am putting together a chapbook of posts I wrote on coping in the year of the pandemic. I will use some of your ideas to promote it.”

Vincentia Schroeter

Blogger, and author, Communication Breakthrough