An author email list is a fantastic marketing tool to both reach and expand your fanbase! But you have to know how to do that for it to work. No worries, we have some handy and effective strategies for you.
An Author Email List and Website Go Hand and Hand
Here at Monkey C Media we specialize in author websites. And we know your website is your most powerful marketing tool. So if you don’t already have one, you need to get on that.
Having an author website means you have a place that fans can learn all about you, on your terms. And it’s the perfect space to entice visitors to stay connected by offering a chance to subscribe to your author email list.
Find the Right Provider to Link to Your Blog
In order to have a link to sign up to your author email list, you have to use a provider service. These email list providers link to your blog and send them out to your subscribers on your schedule. But they can also be used to directly schedule newsletters and announcements.
There’s a whole world of options as far as email list providers go, and some are best suited for author email lists. You can choose the right one for you.
Your Author Email List Can Grow Through Incentives
The truth is, you need to convince people to subscribe to your author email list by offering something of value, life a giveaway, or reader magnet. This just adds extra incentive for the curious to sign up. Having a compelling call to action on your website’s sign up page is essential, but if you really want to convince visitors to take the leap, you can offer things like a free download or eBook. You can also create giveaways. Meaning, by signing up, your new subscriber is entered into a contest to receive a copy of your book, or a free Kindle, etc.
Get creative. And these reader magnets don’t have to be confined to your website. Share them on social too!
Keep Your Subscribers Engaged
Once you’ve gained a new subscriber to your author email list, you want them to stay engaged. A good starting point for this is to set up an automatic welcome email to your new subscribers. Say hello and thank them. Give them an idea of what your emails will contain and how often to expect them.
Then, of course, you have to make good on your promise. Create and share valuable and engaging content. Be consistent and encourage comments and interaction. And definitely make sure your subscribers are the first to know what’s new with you! Always keep them informed about any special events or discounts.
We always recommend linking an author email list on your website, and now you know a bit about why it’s important and how to go about it. It just takes a few tricks and a little effort and before you know it you’ll be growing your list and your fanbase!
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