Book Cover/Interior
Simple Fly Fishing
For me this book couldn’t come at a better time. I had been into fly fishing for years but was getting bummed at the seemingly endless gear there was to buy. Floating line, fly flotant, stripping baskets it’s too damn many things. Chounard showed me that simplicity is key to a happier and more productive experience. The fact that I got to lay out the book was just icing on the cake.
—Chad
This cover was the driving design for the entire product line and POP display. We were fortunate enough to have access to tons of amazing photos and art work. The book is four color soft-cover with French flaps, and like all Patagonia books, is printed on FSC certified paper.
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