Once again, we’re here telling you it’s crucial to have an author website. It’s the foundation of your platform, really. And if you want to build your platform a powerful author website is your best tool. Below are four ways to make your website work wonders for you.
Make it YOU
You’ll always want to have a professional looking, easy to navigate website with all the needed elements, but it also needs to be very on brand. In other words, your website should basically scream, YOU! This is why it’s so important to have a solid brand, know which colors, fonts and design elements are specific to your message and your book. If you don’t already have these or feel lost your web designer should definitely help you with that process.
A Powerful Author Website Requires Being Active
Once you have a stellar author website you can’t just let it sit there collecting dust. The more active you are on your site and the more often you update it, the more relevant it reads to the mysterious powers that are Search Engine Rankings.
One of the best ways you can stay active on your website, besides continually updating it when needed is by blogging regularly.
Remember, blogs don’t have to be perfect. But having them optimized for SEO is pretty essential. Luckily, if you use WordPress, that stuff is built in to help you with readability and SEO. Blogs should also be about 500 words in length.
Some tips:
- Create a list of topics before hand
- Write your blog in another doc first, then add and optimize
- Find clear, optimized and compelling images
- Let plug-ins assist you with formatting
Share Your Author Website URL Everywhere!
Have your website link on all of your social platforms in your bio and elsewhere. Regularly remind your followers where they can subscribe to your blog. Share your blogs to drive traffic to your site. You get the idea! Don’t just let your website be hidden away, a powerful author website needs to have some reach and some traffic. And your website deserves the attention. Especially if you have all the important information about you on it!
Add Your URL to All Print Materials
Adding your URL to all your print materials gives your website a chance at being seen even more. You can add it to your marketing materials and in some places you may have overlooked.
- We always recommend you add your website URL to the back cover of your book. Why? Because your readers will likely want to know more about you, find your other books, and see what you’re up to.
- If you have a business card, don’t just add your name and email as contact information. Add your website URL too!
- If you create graphics for your social media posts, add your URL to the bottom. This helps build your brand, and the more often people see it, the more they’ll remember it. And if you have a powerful author website, they’ll keep coming back.
- Your URL can also be added to other print marketing materials like postcards, bookmarks, and even cups and other merchandise or gifts for giveaways.
Basically, a powerful author website is the foundation for your author platform. It’s a space that is all about YOU. Ideally, it will be branded, kept up regularly, contain relevant content and speak to your target audience.
If you need assistance in creating your own powerful author website, get in touch and see how we can help!
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