Branding
Author Branding
The Key to Successful Book Marketing
Personal branding is not a revolutionary concept, but it’s relatively new to authors. A personal brand will establish your authority, improve your online visibility, and solidify your reputation as a known quantity.
Here’s a little secret, most entrepreneurs and authors promote their books and services, but they fail to promote themselves. Create a strong personal brand and one-time customers become loyal followers, and dare I say, fans. By branding you, you build a lasting fan base.
Consider your favorite brands for a moment, brands like Nike, Coca Cola, and Starbucks. The brand is not only the product—it’s the experience. More importantly, it’s the promise.
What’s your promise? How do you want people to describe you? What do you want to be known for? What experience or feeling do you want your readers to have when they read your books? What do you want them to do? Answering these questions before you begin your brand development will help you ensure that the language of your brand reflects your true passion and your goals, while also reaching your ideal reader.
A strategic brand will provide you with a roadmap for all future decisions. The momentum of your brand will keep rolling and will begin to take on a life of its own. An author brand gives you the ability to continually build upon even the smallest of achievements, to capitalize upon on all of your successes, to stay relevant, and to continually strive to improve, to be better—to be great.
“I cannot praise Jeniffer Thompson enough for creating the perfect website for me and the valuable lessons she taught me about branding. Her talent and knowledge have given me a head start now that I am in the process of having my book published.
“Jeniffer not only helped me with branding, she taught me how to find keywords, create my bio, how to decide on the theme of my book, how to find comparable books, and much more. She also was spot on as to who my target audience is. This is valuable information that publishers ask for and want you to provide. I cannot stress enough the value of giving yourself this added advantage of branding yourself and your work with the help of the exacting and brilliant Jeniffer Thompson of Monkey C Media.”
AN INTRODUCTION TO PERSONAL BRANDING
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