When Nathaniel Dunigan, founder of AidChild asked us if we could help redefine their brand and design a new website, we were delighted.
We started with the Logo:
Nathaniel wanted to explore the idea of playing with the existing logo with a subtle update, making it a little more inviting. We chose a warmer color and adjusted the tracking between the C and the H in Child. We also created an outline of a child with Africa in the background, which AidChild can now use in conjunction with the main logo.