If you have extra books, and I think we all do, set them free. Check out bookcrossing.com.

Hey, catch and release works for fish - why not books too.

Recently I had a conversation with one of my SEO experts who visits more than 50 blogs a day. She noticed a trend that struck me as worth mentioning: many people blog in a voice that is a little too expert-like, so much so that readers may feel intimidated to make comments and get involved.

We often impress upon our clients the importance of writing as an expert in your field. But as the Internet brings the world to our doorstep, we are demanding more and more intimacy.

As readers and Internet surfers, we need to feel welcome—we are looking for that warm and fuzzy that makes us feel understood.

Why not? There are so many choices, and ultimately each of us is asking what’s in it for me? (more…)

Looking for a place to promote your book and gain added exposure? There are many sites out there on the Net that offer a place to add your books and even get a link back to your own site. This is known as a back link—a link from someone else’s site to yours is one of the best ways to organically optimize your site and increase your PageRank (Internet visibility). The question is, how do you get people to link to you? The good news is: there are many ways. As you look for sites to link back to you, choose sites with a PageRank of 2 or higher (you can find a site’s PageRank at www.blogflux.com). (more…)