Links, links and more links
Tuesday, August 29th, 2006There are several types of links that you can use to increase your page ranking. The more links you have, the better. Here’s a breakdown of the types of links you should have on your Web site:
URL Links: where the website address (URL) is the actual link and what the visitor views and clicks on. This type of link helps increase your page ranking popularity among search engines. Example of URL link: www.amarketingexpert.com
Title & Name links: Where the name of the Web site or business is the link and the address is not visible to the viewer. This may help page ranking, but the words used are highly important. Example of Title & Name link: Author Marketing Experts, Inc.
Anchor text links: this type of link points to a designated page; it targets specific search terms. You could link to a specific offering on your site, like a TeleClass, your e-book or a FREE newsletter. These types of links are highly effective to increase a specific page’s ranking and are very popular in the SEO community. Again, word choice is very important and you should do some research on effective keywords for your market.

